Ever wonder what itβs like to start a travel blog and use it to fund your travels around the world?
Well, today I have the special honor of hosting someone who has actually done that and much more.Β If youβve heard of only one travel blogger, Iβd bet money that itβs Matt Kepnes of Nomadic Matt. I met Matt through his Super Star Blogging course, and heβs been an inspiration and teacher for me from the moment I created Travel Lemming.
While Matt started as a simple low-budget backpacker, over the past decade heβs worked his way (and, believe me, blogging as a beginnerΒ is much harder than people think) to the top of a travel blogging empire.
So how did Nomadic Matt do it?
Oh, and does he still stay in hostels?
Letβs find out:
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Hey Matt β thanks for stopping by Travel Lemming. Letβs start with the question thatβs on everyoneβs mind: how did you go from budget backpacker to one of the most successful travel bloggers in the world? To what do you attribute your success?Β
Hey Nate, Thanks for having me!
So, from the outside looking in it might seem like there was some sort of linear progression, but from my perspective, it was hardly a simple (or easy) progression from random backpacker to budget travel expert. As of this year, Iβve been blogging for 10 years and so itβs been a pretty slow and steady journey to get where I am now.
In part, I think some of my success just comes down to being determined and sticking with it when so many others just gave up.
But I also did something a lot of bloggers didnβt do at the start: I invested in my blog.
I paid for designers and editors, bought ads, and created products. I treated my blog like a serious business instead of a fun hobby. It was more difficult to do and took longer than just taking press trips or slapping up ads but I think it also made my website longer lasting and more sustainable.
Q: How was your travel style changed as youβve attained success? Do you still stay in hostels?
I eat out at nicer restaurants more often now. Iβm a foodie and since I travel hack and get lots of points and miles for free flights and accommodation, put that savings into nicer food.
However, people are always surprised to find out I still stay in hostels all the time as thatβs the best way to meet people and to save money (because Iβm still a cheap traveler at heart). Iβll stay in more hostel private rooms now because Iβm a light sleeper but I still love hostels!
Q: In the decade plus youβve been traveling, have you noticed any changes in the travel space? Is there anything different about travel today versus when you started?Β
I think the travel space has changed drastically since I started traveling.
Back when I first went to Costa Rica, there were pretty much no smart phones and social media wasnβt a thing. You had to use guidebooks or online forums to get information because blogs werenβt well known. You had to talk to people to get tips and advice, instead of just Googling it.
People hung out in dorms more, and werenβt just on their phones all the time. There were no Google Maps or Translate, so you had to really engage more with the locals.
These days, we have it a lot easier. Travel is accessible and visible, we can Google all our questions and have answers in minutes, and budget flights make travel much more possible for people of all incomes.
But travel is always changing, so it will be interesting to see how things look in another 10-15 years!
Q: Maybe youβll hate this question (I used to, before I fell in love with Georgia), but do you have a favorite country or place?
This is definitely the most common question I get!
While itβs hard to pick a favorite, if I had to choose I would likely pick Thailand.
Bangkok feels like home to me now; itβs a city that I just get. And the rest of the country has pretty much everything youβd ever want: beaches and jungles, a non-stop party scene, delicious food, great diving, and lots of historical sites.
Plus, itβs super affordable. What more do you need?
Q: How about least favorite places?Β
Every country I visit has something redeeming about it. It may not be somewhere I want to live (or even visit again) but I try to see the good in every destination. But Iβve come to accept the fact that nobody is going to love every place they go, so there are definitely some places out there that arenβt high on my list for a second visit.
Personally, I didnβt have a great time in Vietnam.
I donβt want to bash the place but the country and I just didnβt seem to be on the same page.
But hey, that was a long time ago so maybe itβs time I give the place another chance.
Q: Here at Travel Lemming we love to focus on emerging travel destinations. Do you have any picks for places that you think are likely to become hotspots for travel in the coming years?
I was recently in Azerbaijan, and I think that whole region is getting more and more on peopleβs radar.
Both Georgia and Kyrgyzstan are seeing a lot more tourism and are spending more money on promoting their countries as up and coming destinations, so I think we will start seeing more and more backpackers head there as they look for new (and cheap) places the visit.
You can already see them starting to appear more and more on social media, so in the next few years I think they will become rather standard backpacker destinations, as opposed to the sort of βoff the beaten pathβ places they are now.
Q: Iβm sure youβve got a library of crazy travel stories β whatβs one or two of your favorites?
I donβt know a traveler who doesnβt!
Iβve been rather lucky for the most part (knock wood!) but a couple stories stand out, like when someone in my dorm shit themselves in the middle of the night and got shit all over our room (including on the door handleβ¦which got on my hand!).
Another time, my plane suddenly dropped in altitude and the oxygen masks dropped down. Everything with fine after a few moments, but I think my heart leapt out of my chest right then. Iβve always hated flying, so that situation definitely didnβt help!
Q: Letβs talk about travel blogging for a minute. The number of travel blogs out there has grown exponentially over the past few years.
Is the market for it saturated at this point? What would you say to someone who is considering starting a travel blog at this point? Are they too late?Β
There are a lot of blogs out there but itβs not too late to start a successful travel blog. Thereβs never enough quality blogs.
No one says βMan, thereβs too many good restaurants in the world. I wish the world had more terrible ones!β The same is true for blogging.
Yes, there is zero barrier to entry. That means anyone can start a blog. The downside is that anyone can start a blog so there will always be terrible blogs out there. But people still want good, quality content. If you focus on that, youβll succeed. Thereβs 3 billion people online. You only need a small fraction of them to read your blog to create a successful business.
Q: I got connected with you by taking your Superstar Blogging course, whose membership has exploded just in the year and a half since I joined and started my travel blog. How has that experience managing that course been for you?Β
Itβs definitely taking up more and more of my time these days, but thatβs perfectly fine with me!
I have my tech expert Chris Richardson and my Community Manager Chris Oldfield helping me with the day-to-day stuff so I can focus on reading and editing homework assignments and providing feedback to students.
I get submissions from students every day of the week, so there is always more work to be done. But itβs rewarding work. Just last week I had a student message me to say that he is now making a full-time income from his blog. So, while it may be a lot of work there is definitely reward in seeing your students succeed.
Q: And the course isnβt cheap. What would you say to someone considering signing up but concerned about the price?Β
If you view your blog like a business (and you should) then you need to invest in it. You need to be serious about it. And that means youβll need to spend money.
Youβre not just paying for access to the course lessons, youβre paying for a community of bloggers who have mountains of collective wisdom and experience. Youβre paying for direct feedback and input from a professional expert in their field. Youβre paying for bonus materials like webinars, case studies, and access to a private group of like-minded entrepreneurs.
How much is your time worth? Would you spend $250 to learn everything right away or waste weeks or months trying to do it yourself? Most people need help starting a blog. Itβs not as easy as it looks!
Q: Youβre also currently preparing for TravelCon (which I plan to attend!). Tell us a bit about what that is and what you have planned for that.Β
TravelCon is going to be the premier travel event of the year. Itβs a huge conference with over 600 attendees, almost 80 speakers, and dozens of brands and sponsors.
There hasnβt been a travel conference like this β and I should know because Iβve been to them all!
All of the big names in the travel industry are going to be there, making this a must-attend event for anyone looking to level up their skills and network with the best of the best. This is the conference Iβve wanted all the other conferences to be.
It hasnβt been easy putting it all together and weβve definitely had some hiccups. But itβs been an amazing learning opportunity and the event is going to be a massive success. Iβm already planning 2019βs conference!
Q: Any final words of travel wisdom?
Just get out there and travel! Donβt let fear hold you back.
Itβs easy to make excuses, but the sooner you get out there and see the world the sooner youβll realize that all those fears and worries were unfounded. Donβt let your travel dreams sit on the back burner. Do something today to make your travel dreams a reality. You wonβt regret it.
Q: Thanks Matt! And see you in Austin in a few weeks!Β
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What do you think? Let us know in the comments below!
Oh, and if youβre a digital nomad yourself, be sure to check out our digital nomad packing list!
Or if you want to learn how to stay abroad without paying for it, check out our guide to House Sitting.